So wrote John Bond in the November 1949 issue of a new automotive magazine named Motor Trend. Launched two months prior by Hot Rod
publisher Robert E. Petersen, "The Magazine for a Motoring World"
declared the 1949 Cadillac its first Car of the Year. It was an inspired
choice at the time and remains so 61 years later. A dozen American
presidents, several wars, and the eight-track tape player have come and
gone since then. But Motor Trend's Car of the Year award was the industry's original, and is still an elemental part everything we do.
General
Motors had the first all-new postwar Cadillac's chassis and body design
ready a year ahead of a new powertrain. The 1946-47 Caddys were quickly
updated versions of pre-WWII models. The 1948's styling was as fresh as
fresh could be, with substance and mass befitting a premium luxury
marque, yet elegant proportions and tastefully restrained use of trim.
The hints-of-fins-to-come that first appeared in 1941 were more
pronounced, yet massive chrome bumpers and pool table-size trunklids
were still a few years off. The only problem lay beneath the hood: The
'48's ancient L-head V-8 was a carryover thing of the past. That would
change for 1949, in as big a way as possible.
Work on a from-scratch overhead-valve V-8, led by then-Cadillac chief
engineer Ernest Seaholm, began prior to Pearl Harbor, but the engine's
development was halted for obvious reasons. The job recommenced after
the war, now under the stewardship of Harry Barr, John Gordon, and
Edward Cole (who also fathered the Small Block Chevy
V-8 that came along in 1955, and later became GM president). The new
Caddy V-8 was finished in time for the '49 models. Only modest changes
were required to the rest of the package, as it was new the year before.
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